What events can key person insurance cover?

Key person insurance may cover death, total and permanent disablement or specified serious illnesses, depending on the policy. Life, TPD and trauma benefits have different triggers, definitions and exclusions, so businesses should review the wording carefully before choosing cover.

What is keyperson life insurance for startups?

Keyperson life insurance for startups is a type of coverage designed to safeguard businesses from the financial impact if a vital team member is lost due to death or serious illness. In the dynamic environment of a startup, key individualsâ€”like a founder or senior executiveâ€”often play crucial roles. Their absence can disrupt operations and potentially threaten the business's viability. This insurance provides a financial buffer, enabling the company to cover costs such as recruiting and training new talent, stabilising cash flow, and reassuring investors about business continuity. Ultimately, it acts as a safety net that allows startups to recover and continue to thrive while adjusting to the unexpected loss of a key team member. By securing keyperson insurance, startups demonstrate foresight in protecting their critical assets and ensuring long-term resilience.

Is key person insurance tax deductible in Australia?

Key person insurance premiums may be deductible in Australia where the policy is genuinely for a revenue purpose, such as protecting business income. Premiums are generally less likely to be deductible where the cover is for a capital purpose, such as debt repayment or ownership succession. Tax treatment depends on the circumstances, so businesses should seek qualified tax advice.

How much key person insurance cover does a business need?

A business can estimate key person insurance cover by adding the expected revenue or profit impact, replacement costs, debt or funding obligations and continuity costs, then subtracting existing reserves or overlapping cover. The appropriate amount depends on the business, the key person's role, insurer criteria and professional advice.

Key Person Insurance | Keeping Up Is Expensive: The Hidden Cost of Comparison

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Keeping Up Is Expensive: The Hidden Cost of Comparison

$1.98

Why does life feel so expensive, even when you are trying to make sensible choices? This book explores the hidden financial pressure of comparison in modern Australian life, from social media and lifestyle upgrades to status, belonging and the urge to keep pace with others. Using practical psychological frameworks, it unpacks why comparison spending happens, how lifestyle creep takes hold, and what your purchases may really be trying to satisfy. Designed for everyday Australians, it offers a thoughtful path towards clearer priorities, healthier money habits and a stronger sense of “enough”

Insurance News

Life Claims Inquiry Puts Delays Under Fresh Scrutiny

05 Nov 2026: Paige Estritori

A new Life Code Compliance Committee inquiry has put renewed attention on how Australian life insurers manage longer-running claims, finding that avoidable gaps in information requests and customer communication can add pressure to already complex total and permanent disability and income protection matters. - read more

Life Insurers Move to Rewrite Code After Review

29 Oct 2026: Paige Estritori

Australia’s life insurance industry has moved into the next phase of reform after the Council of Australian Life Insurers released its response to the 2026 review of the Life Insurance Code of Practice. For businesses that use key person cover, the development matters because the code influences practical standards around communication, underwriting explanations, claims handling and support for customers dealing with difficult circumstances. - read more

Compliance Warnings Put Key Person Cover Quality Back in Focus

16 Sep 2026: Paige Estritori

Australia's life insurance sector has received another reminder that compliance quality is not an abstract issue. The latest Life Insurance Code compliance reporting points to persistent weaknesses in how insurers communicate with customers, manage claims milestones and maintain controls when service pressure rises. - read more

Why Operational Resilience Now Matters for Key Person Cover

09 Sep 2026: Paige Estritori

Australia’s life insurance sector is entering a more demanding phase of operational risk oversight, with APRA’s CPS 230 standard now shaping how insurers manage service disruption, outsourcing, technology failures and critical business processes. While this may sound like a back-office regulatory issue, it has practical consequences for businesses that rely on key person cover to protect cash flow, debt commitments and continuity planning. - read more

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Life Insurance Articles

Protecting Your Startup: Understanding Keyperson Life Insurance Options

Keyperson life insurance is a special type of coverage designed to protect businesses against the financial impact associated with the loss of a key team member. Essentially, it acts as a safety net for companies, ensuring that the sudden loss or absence of crucial personnel doesn't jeopardize business operations or continuity. - read more

Key person insurance tax treatment and policy ownership in Australia

Key person insurance can be structured for different business purposes, and that purpose may affect who owns the policy, who receives any proceeds and how premiums and claim payments are treated for tax. This article explains the main Australian considerations at a general level and why professional tax advice is important before setting up cover. - read more

How to estimate key person insurance cover for an Australian business

Key person insurance cover should reflect the financial impact a business may face if a critical person can no longer contribute. This guide explains practical factors Australian businesses can consider when estimating an appropriate cover amount. - read more

The Role of an Insurance Broker in Securing Keyperson Insurance Coverage

Keyperson insurance is a type of business insurance designed to protect companies from financial losses that may occur due to the sudden loss of a crucial team member. This insurance policy provides a financial safety net that companies can rely on in difficult times, ensuring continuity and stability. - read more

Knowledgebase

Proximate Cause:
The primary cause of loss in an insurance claim, which sets in motion a chain of events leading to the damage or injury.

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