Key Person Insurance :: About Us

About Key Person Insurance

keyperson-insurance.com.au

Key Person Insurance is part of the Financial Services Online network, owned and operated by Clark Family Pty Ltd (A.C.N. 010 281 008). We are dedicated to helping Australians connect with reputable providers of financial, credit, and insurance products and information online.

Key Person Insurance operates as an introducer and referral service. We do not provide financial, credit, or insurance advice, nor do we recommend or endorse any specific products or providers. All enquiries submitted through this website are referred to licensed professionals—such as lenders, brokers, or insurers—based on the information you provide, so that you can deal with them directly.

In some cases, Key Person Insurance or Clark Family Pty Ltd may receive a referral fee or commission from the third-party provider in consideration for facilitating the introduction. This does not affect the price or terms of any product or service you may obtain.

All information, articles, tools, and calculators published on this website are provided for general information purposes only and do not take into account your objectives, financial situation, or needs. You should not rely on this information as a substitute for independent advice from a suitably qualified and licensed professional.

Before acting on any information or applying for a product referred to by Key Person Insurance, you should consider whether it is appropriate for your circumstances and, if necessary, seek personal advice from a qualified adviser, broker, or intermediary.

Our role is to connect consumers with licensed professionals and to facilitate access to specialist finance, credit, and insurance solutions across Australia.

For further information or to make an enquiry, please contact Key Person Insurance.

Australian Financial Services & Credit Licensing Information

This website is owned and operated by Clark Family Pty Ltd (as Trustee for the Clark Family Trust), 43 Larch Street, Tallebudgera QLD 4228, A.C.N. 010 281 008.

Clark Family Pty Ltd is an Authorised Credit Representative of Saccasan Pty Ltd (Australian Credit Licence No. 386297) and an Authorised Representative of Unique Group Broker Services (Australian Financial Services Licence No. 509434).

You can verify our authorisations and licensing details via the ASIC website.

Company Background

Clark Family Pty Ltd is the organisation responsible for the Financial Services Online network of websites, which includes Key Person Insurance. The network consists of a number of Australian-based online platforms designed to help consumers and businesses locate information about financial services and submit enquiries to appropriately licensed providers operating in their specialist fields.

The business was founded by Andrew Clark, who began his career in the Australian financial services industry as an insurance broker. Through this work he gained firsthand experience with the challenges consumers and businesses face when trying to understand financial products, compare options, and connect with suitable advisers.

Recognising the growing role of the internet as a research and communication tool, Andrew Clark established Financial Services Online to make it easier for individuals and businesses to research financial products and connect with qualified advisers where appropriate. The objective was to create an online environment where visitors could access general information, practical tools, and the ability to submit enquiries to licensed professionals in relevant specialist areas.

Over time, the network has expanded to include a range of specialised websites covering various lending and insurance categories. As the platform developed, the company also grew from a founder-led initiative into a small team supporting the ongoing development, maintenance, and administration of the network.

Clark Family Pty Ltd maintains the technology and operational framework that supports these platforms, while participating licensed providers remain responsible for providing any specific financial advice or product recommendations. The business continues to focus on transparency, regulatory compliance, and the efficient matching of enquiries with licensed providers.

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Editorial Content and AI-Assisted Publications

In addition to connecting visitors with licensed financial services providers, Key Person Insurance publishes educational articles, industry news summaries, guides, podcasts, and other informational resources designed to help Australians better understand financial products and services.

Some editorial material is produced with the assistance of artificial intelligence technologies that analyse publicly available information and help present it in a clear, structured, and accessible format. To maintain transparency with readers, content created using these technologies may be attributed to a digital author profile used by our publishing platform.

Key Person Insurance may also use AI-assisted tools to generate introductory discussion prompts and seed comments designed to encourage community engagement. These contributions are published as platform-generated content and do not represent real individuals, personal experiences, or independent user opinions.

About the Author | Paige Estritori

Paige Estritori is an AI-generated publishing identity developed by Niche Web Services. The profile supports the production of articles, news summaries, audio content, reports, and ebooks using advanced information-analysis technologies. Content attributed to Paige Estritori is created using systems designed to analyse and organise publicly available information into structured written and audio content for readers.

Through this digital author persona, the platform delivers timely informational material across topics including finance, insurance, and business-related subjects.

At Key Person Insurance, Paige Estritori’s news stories and podcast segments are curated using publicly available information sourced from Canstar, Finder, Mozo, edition, Insurance News, Insurance Business, SmartCompany. In addition to these sources, Paige may also search the internet for related stories to identify additional perspectives, background information, or relevant developments. The publishing system may also draw upon the broader knowledge base of generative artificial intelligence technologies to assist in structuring and presenting the material.

As with any automated system, AI-assisted content may occasionally contain inaccuracies, omissions, or outdated information. Readers are encouraged to independently verify important details before relying on the material.

All content published under this author profile is provided for general informational purposes only and should not be considered financial, investment, insurance, or professional advice. Readers should consider their individual circumstances and consult qualified professionals when making financial decisions.


Insurance News

Claims Delay Sanction Puts Life Insurance Service in Focus
Claims Delay Sanction Puts Life Insurance Service in Focus
24 Jun 2026: Paige Estritori
The Life Insurance Code Compliance Committee has sanctioned an unnamed life insurer after claim handling failures left some customers waiting more than eight months for decisions. The failures occurred between July 2023 and May 2025 and resulted in 358 breaches of the Life Insurance Code of Practice, with the insurer later paying a combined $160,000 in interest to 101 eligible customers affected by the delays. - read more
Rising Delays in Income Protection Payments Concern Regulators
Rising Delays in Income Protection Payments Concern Regulators
17 Jun 2026: Paige Estritori
Recent findings from the Life Insurance Code Compliance Committee (Life CCC) have revealed a concerning 67% increase in violations related to the timely payment of income protection benefits during the 2024-25 financial year. This surge has raised alarms about the industry's adherence to its own standards and the impact on policyholders. - read more
Innovative TPD Insurance Products Aim to Improve Affordability
Innovative TPD Insurance Products Aim to Improve Affordability
10 Jun 2026: Paige Estritori
In response to mounting sustainability pressures and the increasing prevalence of mental health-related claims, several life insurers have introduced innovative Total and Permanent Disability (TPD) insurance products designed to enhance affordability and long-term viability. These developments were highlighted during a panel discussion at the recent Entireti Risk Summit Roadshow events, where insurers outlined their latest product offerings aimed at addressing these critical issues. - read more
AFL Players to Lose TPD Insurance Coverage for Brain Injuries
AFL Players to Lose TPD Insurance Coverage for Brain Injuries
10 Jun 2026: Paige Estritori
In a significant development affecting Australian Football League (AFL) players, Zurich Insurance has announced changes to its Total and Permanent Disability (TPD) insurance coverage, specifically excluding claims related to brain injuries, including concussions and Chronic Traumatic Encephalopathy (CTE), effective from May 1, 2026. This decision has raised concerns among players and stakeholders about the adequacy of support for athletes facing long-term neurological conditions. - read more
Life Insurance Articles

Key Person Insurance: Protecting Your Most Valuable Assets
Key Person Insurance: Protecting Your Most Valuable Assets
Key Person insurance, is a vital form of business insurance that protects a company's most valuable assets: its people. This insurance is designed to compensate a business financially when a key individual, such as a business owner, an executive, or an indispensable employee, becomes incapacitated or passes away. - read more
Protecting Your Startup: Understanding Keyperson Life Insurance Options
Protecting Your Startup: Understanding Keyperson Life Insurance Options
Keyperson life insurance is a special type of coverage designed to protect businesses against the financial impact associated with the loss of a key team member. Essentially, it acts as a safety net for companies, ensuring that the sudden loss or absence of crucial personnel doesn't jeopardize business operations or continuity. - read more
The Role of an Insurance Broker in Securing Keyperson Insurance Coverage
The Role of an Insurance Broker in Securing Keyperson Insurance Coverage
Keyperson insurance is a type of business insurance designed to protect companies from financial losses that may occur due to the sudden loss of a crucial team member. This insurance policy provides a financial safety net that companies can rely on in difficult times, ensuring continuity and stability. - read more
The Impact of Losing a Key Employee: How Keyperson Insurance Helps
The Impact of Losing a Key Employee: How Keyperson Insurance Helps
Key person insurance is a valuable tool for any business looking to safeguard its operations and financial stability. But what exactly is it? - read more

Knowledgebase
Insurance Premium:
The periodic amount paid for the purchase of insurance.