Key Person Insurance is part of the Financial Services Online network, owned and operated by Clark Family Pty Ltd (A.C.N. 010 281 008). We are dedicated to helping Australians connect with reputable providers of financial, credit, and insurance products and information online.
Key Person Insurance operates as an introducer and referral service. We do not provide financial, credit, or insurance advice or credit assistance, nor do we recommend or endorse any specific products or providers. Product enquiries submitted through this website may be referred to participating licensed professionals - such as finance brokers, lenders, or insurance brokers—based on the information you provide and partner availability, so that you can deal with them directly. Referral allocation may also take account of operational and commercial factors, including bidding settings.
Our Referral Network and its Limitations
Our referral network consists of participating brokers, lenders, insurers and other providers and does not represent every provider or product available in the market. Being referred through Key Person Insurance therefore does not mean that you will be presented with all products, providers, pricing, terms, cover or other options that may be available to you.
A participating broker or provider may be able to discuss or compare a range of options available through the lenders, insurers or other providers with whom they deal. The number and range of products considered will depend on that broker’s or provider’s own accreditations, panel, licensing arrangements and business relationships.
You may wish to consider any options presented to you alongside your existing arrangements and other alternatives available from different brokers, lenders, insurers or providers. You can also make your own independent enquiries or obtain additional comparisons before deciding whether a particular product or service is appropriate for you.
We do not determine which financial, credit or insurance product you should choose and do not represent that a referral made through our service will identify the lowest-priced, most suitable or otherwise preferable product available in the market.
In some cases, Key Person Insurance or Clark Family Pty Ltd may receive a referral fee or commission from the third-party provider in consideration for facilitating the introduction. Ask the third-party provider about any applicable fees and product terms.
All information, articles, tools, and calculators published on this website are provided for general information purposes only and do not take into account your objectives, financial situation, or needs. You should not rely on this information as a substitute for independent advice from a suitably qualified and licensed professional.
Before acting on any information or applying for a product referred to by Key Person Insurance, you should consider whether it is appropriate for your circumstances and, if necessary, seek personal advice from a qualified adviser, broker, or intermediary.
Our role is to connect consumers with licensed professionals and to facilitate access to specialist finance, credit, and insurance solutions across Australia.
Australian Financial Services & Credit Licensing Information
This website is owned and operated by Clark Family Pty Ltd (as Trustee for the Clark Family Trust), 43 Larch Street, Tallebudgera QLD 4228, A.C.N. 010 281 008.
Clark Family Pty Ltd is an Authorised Representative of Unique Group Broker Services (Australian Financial Services Licence No. 509434).
You can verify our authorisations and licensing details via the ASIC website.
Company Background
Clark Family Pty Ltd is the organisation responsible for the Financial Services Online network of websites, which includes Key Person Insurance. The network consists of a number of Australian-based online platforms designed to help consumers and businesses locate information about financial services and submit enquiries to appropriately licensed providers operating in their specialist fields.
The business was founded by Andrew Clark, who began his career in the Australian financial services industry as an insurance broker. Through this work he gained firsthand experience with the challenges consumers and businesses face when trying to understand financial products, compare options, and connect with advisers.
Recognising the growing role of the internet as a research and communication tool, Andrew Clark established Financial Services Online to make it easier for individuals and businesses to research financial products and connect with qualified advisers where appropriate. The objective was to create an online environment where visitors could access general information, practical tools, and the ability to submit enquiries to licensed professionals in relevant specialist areas.
Over time, the network has expanded to include a range of specialised websites covering various lending and insurance categories. As the platform developed, the company also grew from a founder-led initiative into a small team supporting the ongoing development, maintenance, and administration of the network.
Clark Family Pty Ltd maintains the technology and operational framework that supports these platforms, while participating licensed providers remain responsible for providing any specific financial advice or product recommendations. The business continues to focus on transparency, regulatory compliance, and the efficient matching of enquiries with licensed providers.
Editorial Content and AI-Assisted Publications
In addition to connecting visitors with licensed financial services providers, Key Person Insurance publishes educational articles, industry news summaries, guides, podcasts, and other informational resources designed to help Australians better understand financial products and services.
Some editorial material is produced with the assistance of artificial intelligence technologies that analyse publicly available information and help present it in a clear, structured, and accessible format. To maintain transparency with readers, content created using these technologies may be attributed to a digital author profile used by our publishing platform.
Key Person Insurance may also use AI-assisted tools to generate introductory discussion prompts and seed comments designed to encourage community engagement. These contributions are published as platform-generated content and do not represent real individuals, personal experiences, or independent user opinions.
About the Author | Paige Estritori
Paige Estritori is an AI-generated publishing identity developed by Niche Web Services. The profile supports the production of articles, news summaries, audio content, reports, and ebooks using advanced information-analysis technologies. Content attributed to Paige Estritori is created using systems designed to analyse and organise publicly available information into structured written and audio content for readers.
Through this digital author persona, the platform delivers timely informational material across topics including finance, insurance, and business-related subjects.
At Key Person Insurance, Paige Estritori’s news stories and podcast segments are curated using publicly available information sourced from Canstar, Finder, Mozo, AFR, Insurance News, Insurance Business, SmartCompany. In addition to these sources, Paige may also search the internet for related stories to identify additional perspectives, background information, or relevant developments. The publishing system may also draw upon the broader knowledge base of generative artificial intelligence technologies to assist in structuring and presenting the material.
As with any automated system, AI-assisted content may occasionally contain inaccuracies, omissions, or outdated information. Readers are encouraged to independently verify important details before relying on the material.
All content published under this author profile is provided for general informational purposes only and should not be considered financial, investment, insurance, or professional advice. Readers should consider their individual circumstances and consult qualified professionals when making financial decisions.
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Australia’s life insurance sector is entering a more demanding phase of operational risk oversight, with APRA’s CPS 230 standard now shaping how insurers manage service disruption, outsourcing, technology failures and critical business processes. While this may sound like a back-office regulatory issue, it has practical consequences for businesses that rely on key person cover to protect cash flow, debt commitments and continuity planning. - read more
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Key person insurance can be structured for different business purposes, and that purpose may affect who owns the policy, who receives any proceeds and how premiums and claim payments are treated for tax. This article explains the main Australian considerations at a general level and why professional tax advice is important before setting up cover. - read more
Keyperson insurance is a type of business insurance designed to protect companies from financial losses that may occur due to the sudden loss of a crucial team member. This insurance policy provides a financial safety net that companies can rely on in difficult times, ensuring continuity and stability. - read more
Keyperson life insurance is a special type of coverage designed to protect businesses against the financial impact associated with the loss of a key team member. Essentially, it acts as a safety net for companies, ensuring that the sudden loss or absence of crucial personnel doesn't jeopardize business operations or continuity. - read more
Knowledgebase
Aggregate Limit: The maximum amount an insurer will pay for all covered losses during a policy period.
